Dental Marketing Companies

The benefits of dental marketing coverage have been even more emphasized by popular icons on television, who always seem to have flashing white perfect pearly whites. These teeth are a result of care, costly dental consideration and therefore a need for an expensive group dental care insurance policy offered by insurance firms that reduce in number every day.

Group dental care insurance plans have been expanding rapidly simply by being placed in the niche market of employee benefit plans. A few years back, dental insurance was a non-descript portion of employee benefit programs and was really straightforward to prepare and execute. Most programs used had been for complete coverage of preventive care and cleansing, 80% coverage for basic restoration and 50% insurance coverage for big restorative services like crowns and bridges. Despite the recommendation, many staff do not go to their dentists leading to the overall cost of insurance being low and stable in comparison to total health benefit programs which rise every single year. For quite some time, dental care insurance coverage was a simple rider for employers which took the particular major programs from large insurance companies.

The last recent years saw a spurt in television advertising and dental marketing and as great smiles became more prevalent on television, the importance of whiter smiles and straighter teeth became more important and people started putting more focus on dental care. This in turn saw a spurt in the rise of dental insurance premiums almost at the rate of 7-10% per year. This rate is considerable and huge companies started looking at it using a bigger eye. This shows the bottom-line of the business since the employee benefit costs are going up due to this rise. The dental insurance coverage costs about 10% of the overall employee benefits for a business today. So the rise in yearly premium, pushes the whole employee benefit expenses 1% higher year after year.

"Business employers are not paying that much attention yet, but thinking about the manner dental marketing plans are evolving, they should," says Donald S. Mayes, dental program auditor and consultant from Hershey, Pennsylvania.

Dental care Insurance plans, as part of employment package deal have also grown in popularity. So large businesses, to recruit and retain their workers cannot get rid of these kinds of plans; simultaneously have to watch the price going upward. A Catch 22 situation is awaited.